Archive for British Airways

USA Today Is Featuring My Social Media Tips!

Posted in Debut CD with tags , , , , , , on March 11, 2012 by Jennie Walker

Well, when a national publication like USA Today is featuring my social media tips, it can only mean one thing….it’s time to BLOG! :)  Read the story HERE

This article is really cool because the writer, Steven Strauss, is one of the people I met during the British Airways Face of Opportunity winners trip to London.  We have stayed in touch since that trip and have worked on a few things together.  He really liked my winning music pitch for the contest and even got some great ideas of his own from watching it!  My label, JennieGirl Music, is mentioned in the article and a link to my album Night Flight to London on iTunes is also provided.

My album was produced and co-written by Tommy Faragher, a producer with a Grammy nomination and 12 platinum selling albums, currently producing hit songs for the American TV show GLEE.

Well, Steve, 5 stars, two thumbs up and a re-tweet for you!  You’re awesome.

 

The Other Side of Philanthropy

Posted in Debut CD with tags , , , , , on January 9, 2012 by Jennie Walker

Anyone who knows me, knows I have earned my living working in the charity sector, as staff for several major international non-profits and as a fundraising consultant, with my ongoing musical pursuits on the side.

During the winners trip to London for the British Airways Face to Face program, I met journalist Michele Mitchell, whose Film At Eleven company had also won a place in the winners group. When she learned of my fundraising background she approached me about getting involved with the fundraising efforts behind her documentary film, “Haiti: Where Did The Money Go?” which shines a spotlight on how aid works during disasters. I jumped at the chance to use my talents on such an interesting film project and to work with an even more interesting person.

On January 10, 2012, the results of my fundraising efforts will be seen as “Haiti: Where Does The Money Go” makes its debut on PBS and begins a rollout to markets around the United States over several months. It also represents my role as Line Producer on the film. I was presented with a rare opportunity to work on aspects of the film beyond fundraising, and it has been one of the greatest learning experiences of my life.

To view the official PBS trailer, please click HERE
To view the Filmmakers Interview with Michele Mitchell, please click HERE
To view the first Social Media clip, please click HERE
To follow the conversation, and Film At Eleven social media activities, please click HERE for Twitter and HERE for Facebook and HERE for the YouTube Channel.

Jennie Walker

Night Flight to London on iTunes now!

At 11:11 PM on 11/11/11 An Amazing Google Alert Came Through!

Posted in Debut CD with tags , , , , , , , , , , on November 12, 2011 by Jennie Walker

At exactly 11:11 p.m. on 11/11/11 I received a Google Alert that my music business had been featured on the British Airways website. Link HERE

I’m not sure how much I believe in the vortex that is supposed to have opened up in the universe for all good things to start happening, but I sure want to believe! I kept feeling that something special would happen with my music on 11/11/11. I felt with all the things in the works, something would settle in or some official word would come through. Never in my mind did I think that I would hear about something I applied for almost a year ago, when I was in the middle of the British Airways Face of Opportunity Contest. I’d forgotten all about that I had even applied to be a featured business. And, I never expected I would hear about it at 11:11 p.m.

I take this as a sign from the Universe that something BIG is about to happen with my music. I have been working at this consistently for a long long time and with more focus than I thought possible the last 12 months. I am on the verge of being heard..literally. And, that’s the most important part of this journey…being heard.

And speaking of being heard, I will be performing in New York City at the National Underground (Upstairs) on December 17, 2011 with David Patterson on acoustic guitar. My one hour show starts at 9:00 p.m. and it’s FREE! Hope to see you there.

LINK TO MY ALBUM NIGHT FLIGHT TO LONDON ON ITUNES USA HERE

Jennie Walker
www.jenniewalker.com

Quoted in Hypebot on Twitter Hash Tag Usage ###

Posted in Debut CD with tags , , , , , , , , , , , , on October 19, 2011 by Jennie Walker

I don’t know how I missed this one, but I was quoted in a Hypebot article on my use of Twitter Hash Tags back in September! Link to article HERE. What did I recommend for Hash Tags? Music Monday #MM – was my favorite! I can’t stress enough how effective Twitter has been for me and my music. Not only have I met people on Twitter, I late got to know off line, it is through a person on Twitter whom I met, that I learned about the British Airways contest, which I ultimately won! And, most recently, I was offered a publishing/licensing deal to pitch my song “Night Flight to London” for film/TV placement. All from Twitter. That is just two of many cool outcomes from that source……….

If you are not on Twitter, run don’t walk to www.twitter.com

My personal Twitter Profile is HERE

Cheers
Jennie Walker
www.jenniewalker.com

OCTOBER 3, 2011 – A VERY BIG DAY FOR ME AND MY MUSIC!

Posted in Debut CD with tags , , , , , , , , , , , , , , , , , , , on October 3, 2011 by Jennie Walker

A life time in the making, today my debut album “Night Flight to London” hits over 200 global music distribution sites around the world. Thanks to Ditto Music, my digital music distributor, my music is reaching far and wide.

I have mixed emotions today. I am very excited to finally get my debut album out onto the marketplace, after many years of twists and turns behind the scenes. I have not talked publicly about everything that was going on, but it’s fair to say it was a huge disappointment to realize my UK record deal was a non-starter and that I would have to put this out all on my own. I had always been in control of my music career and had every intention of putting it out on my own, so when the label came calling, I was a bit shocked, but then I thought..hey, this could be a good thing. Huge promises were made; Conference Calls took place; Contracts were reviewed and signed; Control was given away and then with all the promise in the world, the relationship with the UK label got on its natural course. In the end, nothing was happening, delay after delay on the album release, standards in representation of me and my music were not up to par, design elements below my own standards and eventually a lot of promises on which absolutely nothing had been delivered. And, when I say nothing, I really mean less than ZERO.

I felt something was off right away with my label deal. And, I kept praying I was wrong. But I am very intuitive and I just did not want to believe what all the signs were telling me. After all, I had gone public with the UK label deal, made it a big to do, and actually thought they could bring something to the table I could not. This would not be the case. I would be that artist I swore I would never be, the one who would be too excited by the thought of a label deal to walk away. Having now experience this first hand, I can see just how hard that decision actually is. I saw it as a validation of my music. Something I desperately needed after a life time pursuit. Besides, some members of my own family felt I was crying wolf each time I told them about something I felt was significant, like this label deal. But, realists are bottom line people. Show me the money. Show me the results of your decades of efforts. Show me everything you gave up in your life was worth it..what do you have to show for it? But what they were really saying was this..”We hope you make it in this impossible field where everything thing is against you. We really truly do hope we are wrong. But since it’s been a lifetime, maybe you should just cut your losses and get a real job.”

While the British Airways contest was taking place, I was stupefied when my label did nothing to help promote it. Not even a tweet! This was a very bad sign. I realized I was on my own with this contest early on and made the decision I was going to win regardless of what the label was going to do. When I won the contest and was ready to plan my February 2011 trip to London and set an album release party, as was the plan and was the winning pitch in the contest, I could not get my calls or emails returned in a timely fashion from the label. As I was running out of time on the clock to book my ticket and also the second ticket anywhere in the world British Airways flies to promote my music, I could not get a call back to help me decided where I should go. There was no interaction to take this win and make something of it…promote it as a way to differentiate me. This was the moment we had been waiting for. Industry experts at Universal Music Group (through which my album was to be distributed in the UK), I had been told, did not think I had enough traciton to make it. Representatives told my label I was not well known enough, my fan base was not big enough. My label decided to present to them a list of every piece of news that had ever been written about me, any awards, any exposure on radio or TV. In the end, it was not enough, I was told. Universal had considered and not taken artists who had been exposed on national TV through major talent competitions, most more well known than me. And, there was a “problem” with my music I heard time and time again. One radio promoter said they did not feel they could get it played on the right stations or at all. Now, I have to tell you, this did not sound “right” to me. I mean, you are paying a promoter to get it on the Radio, their job is not to decline the work. Their job it to try to fulfill that work. But, what did I know? I was not speaking to any of these people directly and hearing it all second hand through my label. So I took it at face value.

In the end, the label had no money to spend on me. And, quite frankly that is one of the attracive things about signing with a label – financial resoucces – in theory, they have money to spend on promotion that you don’t have. What I have come to realize is that all the aspects of running a label can be outsourced. You can do it all on you own, you just need the budet or a majot work aorund to get what you need.

There was a point during the British Airways contest I was wishing I was all on my own. Wishing that I had my control back. I could not believe this UK label was doing so little and that I had signed away my control. I was embarrassed. So, toward the end, during a conference call with my label where I was told, once again, there were “problems” with my music, I jumped at the chance to get out. And they did not argue with me. They admitted they did not have the budget to spend on me. They felt bad. They apologized. But, I was happy to be finally shutting the door on an 18 month waste of time and energy. I had essentially made the decision to leave, long before I actually did.

So, now, here I am, Monday, October 3, 2011 and this day is so full of promise. I have my album out on the marketplace through my own label, Jennie Girl™ Music, and I am back in control and in the middle of major work arounds to get what I need with a tiny budget. It feels good. It feels right, It feels so much better. It feels like the way it is supposed to be.

The moral of the story? My mother use to say “Never let anyone do for you what you can do for yourself.” And, in the internet age for DIY artists, it’s never been more true than it is today.

So, come join me as I make my own personal history with my music. Buy the album for $9.99 or a single for $0.99 – it all helps!

Just like the lyrics in my song say It’s Our Time.

IT’S OUR TIME

I’ve been through, more than you know
And I’ve held tight to my dreams all along
And this time, it’s my night
And I’m glowing from the victory with you by my side

I’ve walked tall, as others made light
I was still serious, with what I knew was right
It’s our life, it’s our time
For our dreams to rule and our spirits to fly

Come with me and we’ll make history
Claim your spot it’s our victory
Now I’ve found my own voice, and I speak from the heart

It’s our time. It’s our time. It’s our time.

Now it’s time, to take flight
To put to good use all those lessons of life
Over time, you will see
Changes when you put your faith in me

Come with me and we’ll make history
Claim your spot it’s our victory
Now I’ve found my own voice, and I speak from the heart

It’s our time. It’s our time. It’s our time.

Let it show that dreams can come true
Nothing can stop us, a change is due
This is worth fighting for
Give it every thing and more

Come with me and we’ll make history
Claim your spot it’s our victory
Now I’ve found my own voice, and I speak from the heart

It’s our time. It’s our time. It’s our time.

Come with me and we’ll make history
Claim your spot it’s our victory
Now I’ve found my own voice, and I speak from the heart

It’s our time. It’s our time. It’s our time.

Now I’ve found my own voice, and I speak from the heart

It’s our time. It’s our time. It’s our time.

ALSO:

This month, the third of 6 months of inflight audio placement on British Airways, my album in in the Easy Listening Section with very good company such as Paul Simon, Michael Feinstein, Eva Cassidy,
Michael Ball, Johnny Mathis, and others:

LINK TO HIGH LIFE MAG HERE

My Music Is Living the High Life on British Airways

Posted in Debut CD with tags , , , , , , , , , , , on October 2, 2011 by Jennie Walker

My album, “Night Flight to London” enjoyed another month of promotion on British Airways inflight entertainment system, in the Easy Listening section of inflight audio. LINK TO HIGH LIFE MAG HERE

For September, my music is featred in the Easy Listening Section along artists such as Paul Simon, Michael Ball, James Darren, Alfie Boe, Michael Feinstein, James Darren, Eva Cassidy and Ed Harcourt. Great company to be in!

Also for September, my audio interview is featured in the In Conversations Section. What’s is so fun is I have had several people look for the album and listen to it while on the airplane and are sending me video and photo images so it will be like I was there!

The British Airways promotion continues through January 2012.

Purchase album on iTunes HERE

Jennie Walker
www.jenniewalker.com

Social Media Based Contests Help Artists on PR Costs

Posted in Debut CD with tags , , , , , , , , on September 23, 2011 by Jennie Walker

As I enter yet another competition, based on social media interaction, such as VOTES or LIKES, I am realizing how valuable these contest really are for those emerging artists who have tiny marketing budgets for their music. While time is money, I think using competitions based on social media hits are a great way to get some new fans, get some press all at the same time, increasing your user skills in social media, which seems destined to stay.

My win in the British Airways Face of Opportunity Contest with a marketing pitch for my album Night Flight to London, had many levels of competition, most being based on the number of votes I could secure. I found myself heavy on social media, like Twitter and Facebook, getting the word out. Result? I won. Got trip to London/Rome to promote my music. Met amazing people. Album on British Airways inflight audio for six months. And, most importantly, a sense of pride and accomplish and a feel of real support from the airline.

Right now, having experience the value of that contest, I have entered yet another competition. This time the prize is £10K worth or music promotion on the music website we7. I am one of 10 artists, who have been selected by Ditto Music (my digital music distributor) to get some social media promo and if I get more LIKES on the Ditto Music Facebook page than any other artist, I will win that one month promo of my music.

That’s something worth Tweeting about!

If you’d like to participate, just go to the Ditto Music Facebook page on their WALL posts. You will find my featured Artist profile about 4 posts down in the WALL feed, as of this writing. Just under the airplane image on the YouTube video, is a LIKE button. That’s the one you push!

LINK TO DITTO MUSIC FACEBOOK PAGE HERE

Easy Breazie!
Let’s win this thing!

Jennie Walker
www.jenniewalker

Competing To Be The New Face of About.Me

Posted in Debut CD with tags , , , , , , , , , , , , , , on August 25, 2011 by Jennie Walker

I love a good competition! The latest one is to become the new face of About.Me About.Me is a really cool website where you can sort of tell your story and also add in tons of important links to your Twitter/Facebook pages or your website.

Now, the grand prize is having an About.Me promotion, to include your profile on a Times Square Billboard! Now, that is really flying high!

Vote with two clicks by 1) clicking on the About.me link HERE and 2) clicking on the green VOTE botton on the upper right hand corner. You can vote once every 24 hours until September 20, 2011.

Also, find the link here:
http://about.me/jenniewalker

As of this writing, I am in the top 5% of entries!

With the help of a good friend of mine, I have set out to describe my story…….

ABOUT ME:

Jennie Walker
That Glass is Half-Full, Mister.

They say I’m too old to put out an album.

They say I’m too fat.

They say I’m too broke.

And you know what? They’re right. I am all that–which is why I decided to do my music my way. I found the right producer–12-time platinum-selling Tommy Faragher, for all you “Glee” fans out there–and I came up with the right plan.

Song by song, I financed my debut album, and now the entire album is spinning on British Airways in-flight entertainment until 2012. And my songs are starting to spin on UK radio.

The album drops globally in October. And it feels so right.

2011 British Airways Face of Opportunity Winner

JennieGirl™ Music

Jennie Walker Music Publishing (ASCAP)

The View From First Class!

Posted in Debut CD with tags , , , , , , , , , , , , , , , , , , on August 10, 2011 by Jennie Walker

Really close friends of mine are traveling via British Airways on the Night Flight to London, headed toward Istanbul. Traveling first class none the less! They emailed me photos of my album on the GVI screen on the airplane, in addition to an image of the High Life magazine. It is truly extraordinary to see this up close and personal! My excitement is palpable.

Knowing my debut album is being played along side Sting, Michael Feinstein, Eva Cassidy, Michael Ball, Ed Harcourt, and Alfie Boe in the Easy Listening section of the inflight audio is so exciting and humbling.

So, as I continue to bounce off the walls this last 24 hours, I am never the less focused on all the other aspects of selling this album. PURCHASE LINK HERE As a “Small Business Artist” I am building my brand and my business, JennieGirl™ Music with the intention of being one of the success stories from the British Airways Face of Opportunity program! Right now, you can pre-order the album in iTunes.

The folks at SpaFax have been amazing and Philippa Starns gets full credit for making this happen for me.

I can do this!

Jennie Walker
www.jenniewalker.com
@msjenniewalker

Loving the British Airways In-Flight Audio Promotion!

Posted in Debut CD with tags , , , , , , , , , , , , , on August 9, 2011 by Jennie Walker

My good friends, who are on the British Airways “night flight to London” emailed me from the airplane a copy of the in-flight “High Life” magazine, where my name is listed, along with my album title in the Easy Listening section of audio entertainment. They sent a simple one line and the photo attached here.
“We are on the night flight to London listing to Jennie Walker sing same!”

I am in the company of Sting, Michael Feinstein, Eva Cassidy, Michael Ball, Ed Harcourt, and Alfie Boe. Wow. This is a day I will never forget!

Here I am, a 48 year old debut artist, putting out my own album, on my own label (JennieGirl™ Music), after my indie label deal ended, and getting support from British Airways with six months of in-flight audio. In-flight is a great launching pad for my music and if ever there were a symbiotic relationship between a song and an airline, Night Flight to London and British Airways would be it. Now, the real work begins!

Seeing my name along side of all those established artists is a thrill to be sure. My dream is to one day be considered an established artist in my own right and with my own music.

A number of people I have spoken with recently keep telling me “my story” is important. How, after a lifetime of pursing music, I am finally putting out my own album and getting support from an international airline at the age of 48, after winning the 2011 British Airways Face of Opportunity contest. If I were to listen to those “in the music industry” I’d never get out of bed, much less pursue a career in music…at this time..at my age, etc. Six years ago I had an well known New York entertainment attorney tell me he loved my song “Simon” but was concerned about my age. And I said to him, “If you don’t believe in me at least as much as I do, then you are NOT the person to work with me.” I gained his respect after that. And, we did not work together.

But, I’m an optimist in a sea of realists and pessimists (including my own family members) and I have to say my dreams are to prove something to myself..and in doing so, prove something to all of those who would tell me my musical dream is an impossible one. But just like Don Quixote in Man of La Mancha, I do Dream the Impossible Dream, for those are the ones worth dreaming. Reaching far beyond the edge of reason is what keeps our heart pulsing and our mind engaged and gives us a reason to move forward each day. Stretching myself and my limits of what I believe is possible for “me” is the point. I have always had this desire to perform my own songs and have my music appreciated all around the world. I have spent a lifetime trying to figure out how to do this. And, with an album on pre-order on iTunes LINK HERE and a launch coming on October 3, 2011, I will have accomplished this goal in the broadest since. The big question on people’s mind is “will I make any money” off of this endeavor. This album is a large investment of my time and money. And, to be honest, I don’t actually know. I’ve never done this for the money. Just pursuing it has been rewarding on its own. A labor of love..the love of music and expression. I have no idea if my music will be adopted or if people will buy it. I don’t know if I will find the means to get enough press and PR to get a large number of people buying and listening. But….I am certainly going to try and give everything that I have to it.

A friend of mine said it was inspiring to watch me take my album this far on my own. I asked her, “Don’t I have to actually be successful with it to inspire people?” And she said, “No. Jennie. Just the pursuit is inspiring all on its own.” Nice.

Jennie Walker
www.jenniewalker.com
@msjenniewalker

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