Michele Mitchell of Film@11, is a dynamic young women whom I met during the British Airways Face of Opportunity events in New York and London. As a fellow winner for 2011, she was headed to London for meetings and to further expand her content to international markets along with the group. She formerly worked for Bill Moyers and even won a Gracie Award and also anchored for CNN at one point. She has authored several books and worked on Capital Hill. And, she has reported extensively from Afghanistan, India, Nepal, Israel, West Bank, Jordan, Morocco, Libya and just about all 50 states. A very accomplished young woman! That background makes her an ideal person to create a program on what is happening in Haiti, after the tragic earthquake.
Michele, upon learning I work as a fundraising consultant (when I’m not singing!), asked me to become involved in her Haiti project. Essentially this Haiti project is really a TV program. Michele is seeking funding in order to return to Haiti to film one last bit of the show (a lot has changed recently) and also pay the fees required to air the program on PBS. Since the focus of the program is that the money individuals have donated is not exactly getting to where it needs to, it is a timely piece and gets the viewer to question the system and think about how donor dollars flow. It also makes it tough for companies to donate toward this project, since they are the same people encouraging employees to donate, according to Michele Mitchell.
Currently, a fundraising campaign is live using the new crowd sourcing platform, IndieGoGo. And, as fate would have it, Danae Ringelman, one of the Founders of IndieGoGo, is a fellow British Airways Face of Opportunity winner whom we both met on the trip to London. We wanted to support her platform with our first crowd sourcing efforts.
All that said, I’d love it if you would take 3 minutes and watch this video. I think it is compelling and Michele makes a great case for supporting this type of program, especially while the situation in Haiti runs the risk of falling from people’s minds. Also, this donation is tax deductible!
Check out the Listing here:
I appreciate your support. If you like what you see, be sure to share with others who may be interested and via social media. We want to go viral! And, of course, reach our goal, which is $7,000.
In addition to this crowd sourcing campaign, I will be helping Michele Mitchele with two private fundraising events in Miami and New York City. I will keep you posted on those also!