It’s been months in the making, but my new artist website finally launched this week at www.jenniewalker.com! Talk about a lot of work! Good Grief!
I mean, so much more went into making the website than I ever imagined. And I could not have been able to do this project without major support from my graphic designer and back end website design firm. I needed new photos (photo shoot with James Weber Studio), I needed a stylist (Wade Blackmon), I need hair/makeup person (Kim Baker), I needed a graphic designer (Sarah Leigh-Wills of Happy Designer), I needed a logo (Elliot Eastman), I needed a backend website designer (Rich Quick and Paul Dunn of Successful Sites), I needed content (press, links, podcasts, bios, podcasts, voice overs, lyric sheets, contact information, etc. etc.), and training (all me!), I needed proofing (thanks to my brother Mark!), and so much more….
There was also the building out of the newsletter template and then of course adding content, and then the moving of my hosting account to a new more powerful server and then there is the use of Campaign Monitor, the most sophisticed system out there, through which to send my email blasts to fans! Now I get to see (and have already seen) who opens my emails, when, who clicked on a link, which links, who unsubscribed, who said I was spam! You get the picture….and of course, which emails went unopened all together……. As they said in the famous quote by Jack Nicholson’s character from A Few Good Men, “You can’t handle the truth!” It’s something else to see the statistics….get the real story of who is following my music career. What is interesting is that the 4 people who opted out this week, are people I don’t know. I probably met them once along the way, but no relationship ever developed. So, it makes sense that if they are going to de-clutter their inbox that my newsletter would go by the way side! Conversely, it’s no surprise to see everyones name who took the time to read the email…as I have relationships with them..I actually know them. And, this is an important validation that one of the best ways to build a music career is to build relationships with the people who follow my progress.
It feels just wonderful to finally get the website launched and to start communicating more professionally concerning my music. We have more to do, such as to build the merchandise store, add pages for music videos, acting, and links, and a host of minor edits, but it’s working now and that is the main thing. And, I am so proud of it all coming together. I would just love your feedback on the site and ways to make it better, if I can!