So much of DIY (Do It Yourself) is Doing It Yourself! Even as I transition from unsigned artist to signed artist with Maddie Records and a UK release on 2/22/10 (Universal Music, Ditto Music), there is a lot I am still handling. I thought you might enjoy reading about some of those things.
My Social Media presence is totally self managed at this point in my career. I can’t imagine ever giving this up, but I can imagine using some interns to keep the many sites up to date. With all the cross connections between sites, there is still so much information that needs to be maintained that a daily effort and schedule is going to be needed. Just today I linked in my WordPress Blog to my Reverbnation Artist Page. These social media web sites are constantly improving their service, so you really have to maintain your page and check back often to see what other fun stuff you can do. My attitude is this…It’s not up to me to dictate how others consume or learn about my music. So, I want to go to where they are…on the Social Media Sites….and give them easy access to find my music and my central web site.
Today I have been checking in on all my Social Media Sites one by one. I maintain a spread sheet of all sites where I have a musical presence as well as statistics on those sites, including number of fans/followers/friends, songs posted, photos posted, etc. It was nice to see that in just one month, since I last updated my stats, that I have increased my fan base! There is some over lap between all the sites and email lists, but even with that, stats are trending upward as I move closer and closer to my release date. This is as it should be. And really exciting.
What is totally fun is reading my weekly Google Analytics report, which come to me on Mondays. If you don’t get an analytics report on your website, run don’t walk to your internet browser and set this up through Google Analytics! This is the most telling piece of information availalbe right now (since I have no sales data to factor in) on gauging interest in my music. My analytics report shows a doubling in traffic on my site. The report will detail for you direct traffic and referring traffic, which is so great, because you get to see the point on interest on your website. I get a lot of traffic through Twitter links and links off my blog. It really goes to show how important it is to have a presence and a link in as many places as possible.
Today’s report had some really interesting data. For the first time, visitors from the UK were almost as many as those from the USA. This has been trending upward but it took its largest jump this past week. I can attribute this to my weekly radio show on GU2 Radio out of the University of Surrey, England. I am o the Friday night Alumni show with Panos Fellas. In addition, I have some really wonderful supporters in the UK that have been spreading the word about my upcoming album to friends, family and co-workers.
So, there is a method to all this musical madness and I hope to share that with you each day as I tick down the days until February 22, 2010. Thank you for staying with me during the most exciting time of my life!